El Area announces divestiture of BuscaTrip.com


Buscatrip.com, a joint-venture between Voxel Soluções em Informatica and El Area´s CEO Franco Pontillo, along with Voxel Informatica Travel Assets, has been aquired by Sabre Travel Network.


São Paulo, Brazil, 17/10/2008 - El Area, a venture firm from São Paulo Brasil, and Voxel Soluções em Informatica, a software development company, successfully divested Buscatrip.com, a travel price comparison platform, which has been acquired by Sabre Travel Network. Sabre Travel Network, a Sabre Holdings company which provides end-to-end solutions for corporate and leisure travel. Currently, Sabre collectively handles over 70 percent of the BTN 100 bookings.


In December 2007 El Area invested in Buscatrip.com, a business unit of Voxel Informatica travel assets. The platform is currently used by Buscape.com.br, the leading price comparison website in Latin America.


Buscatrip´s platform earns revenue based on a share of the publicity sold by the client, using a cost-per-click (CPC) metric. The platform scans 760 airline companies throughout the world, both low-cost and traditional carriers. The independent travel search site model is similar to international alternatives Kayak.com, Sidestep.com, among others.


About El Area - El Area is a venture firm focusing on investments in seed-capital and Series-A funding.  El Area´s nine-month investment in Buscatrip is typical of the maturation of its investments. The managers at El Area count with a track record participating in successful venture capital firms in Brazil, such as e-Platform, as well as mergers and acquisitions internationally. The firm is actively sourcing for opportunities throughout Brazil in IT, pharmaceutical, entertainment and financial services.


For more information about El Area visit www.elarea.com.br, or write info@elarea.com.br